I was very interested in The Tesla case from Kingsley. Personally, I don’t have a lot interest for cars, but I do think Tesla’s icon is very interesting. Kingsley did a great job that in the first page he provided a great contrast on the icon and the gull-wing door. I never noticed before that they actually looks similar, that the designer got the idea from the gull-wing door. He also shows detailed information of Tesla’s environment effect, sustainability and what shift customers’ demand curve. He also clarified that there is no EMF danger in Tesla. If you look at my measured EMF radiation levels, there is really no big problem with radiation in Tesla even though this is a fully electric vehicle which carries a high voltage battery, wiring and of course powerful electric motor.